Turning your Business into a Brand

If a brand is the promise of value that you will receive when you interact with that brand -  you need to look for ways to turn your business into [...]

By | November 26th, 2012|

How to Write a Compelling Call-to-Action

How many small business owners are wondering how to get their website/blog/social networks/email campaign/flyer to turn into actual sales? Once you’ve captured your readers’ attention, are they doing what you [...]

By | August 21st, 2012|

The Art of the 30″ Elevator Pitch

One of the most important things a business owner can do is learn how to speak about their business in a way that excites others. It should be a fundamental [...]

By | March 20th, 2012|

How Much Should you Charge for your Services?

Pricing is a tricky business. It’s one of the most important yet difficult decisions entrepreneurs face. You don’t want to set your rate so low your business won’t thrive, but [...]

By | January 1st, 2012|

5 Marketing Tips For The Festive Season

As much as we love the festive season for the opportunity to spread cheer and share special moments with family and friends, as small business owners we can’t deny that [...]

By | November 20th, 2011|

Is Your Marketing Just Blah Blah Blah?

You’ve been asked the dreaded “so, what do you do?” and your mind jumps to one of a zillion responses. How do you answer that question in a way that [...]

By | October 28th, 2011|

7 Costly Marketing Mistakes

As small business owners we know that we must invest in marketing in order for our businesses to thrive. But as enthusiastic and driven as these efforts may be, they’re [...]

By | September 28th, 2011|